I was lucky enough to direct over 50 commercials for OLX.
Every time we shot, we would be adding and changing things at the last minute. We couldn’t help ourselves, and we had a crew and a client who let us go with our gut on many occasions.
What started as an informative and humerous 3 minute show, quickly became a memorable and funny platform. Very memorable for the viewer and beneficial to the client.
OLX went from being a relatively unknown website to being a household name, being mentioned on satirical political cartoons and also being the most searched item on Google in 2014.
This campaign also solidified ‘What’s Good Studios’ on the Kenyan production map.
yup