Over a 3 year period, WGS had produced over 50 commercials for OLX. So, after doing a lot of ‘tactical’ spots, it was time to show a warmer side to the OLX experience. We created 2 TVC’s that were dramatically different. These spots showed the actual benifit of transacting in OLX and not just the money side of the transaction.

Both aim to have a more human and emotional side.

These spots were supposed to have no VO or ‘Call To Action’. I feel they are much more effective without any VO or anything.