Over a 3 year period, WGS had produced over 50 commercials for OLX. So, after doing a lot of ‘tactical’ spots, it was time to show a warmer side to the OLX experience. We created 2 TVC’s that were dramatically different. These spots showed the actual benifit of transacting in OLX and not just the money side of the transaction.

Both aim to have a more human and emotional side.

This spot was supposed to have no VO or ‘Call To Action’ however, at the last minute the client decided against that. It’s a shame as I feel the spot is much more effective without any VO or anything.

This is the second of the two spots, where we feature young pupils at a school what want to help make their pregnant teacher more comfortable.