Using Ai for a very specific client request.
We chose to use AI here, but also wanted to see what could/would happen when using AI, so a quick test to save us effort early on.
The agency was VERY specific about the layout and concept. At the time using Ai to request specific looks was tricky. So, after a few tests in traditional 3D we adjusted ntil we were close to their description. We then fed this preview into Runway.ml, and tried a few versions that stayed too ‘grey’ like the previs, and changing the layout too much.
Overall the client was happy as we were attempting to push things forward visually, without breaking the bank early on in the creative process.
We layed out the idea in 3D, with the client requesting a certian amount of flowers, spacing, hills into infinity etc.
We had variables to change the amount of flowers per bucket, spacing of flowers. We changed these on the fly with the client over zoom. This gave us the layout requested. Using Ai allowed us to quickly flush out an idea and also got an interesting text treatment to boot !
