OLX – Teacher

May 24, 2018 | Commercials, Directed, Directed - Kenya, Edited, OLX

Over a 3 year period, WGS had produced over 50 commercials for OLX. So, after doing a lot of ‘tactical’ spots, it was time to show a warmer side to the OLX experience. We created 2 TVC’s that were dramatically different. These spots showed the actual benifit of...

OLX – Thematic

May 24, 2018 | Commercials, Directed, Directed - Kenya, Edited, OLX

Over a 3 year period, WGS had produced over 50 commercials for OLX. So, after doing a lot of ‘tactical’ spots, it was time to show a warmer side to the OLX experience. We created 2 TVC’s that were dramatically different. These spots showed the actual benifit of...

Ai – In Music

May 21, 2018 | Thoughts.

In one episode of Star Trek, the captain walks into his quarters and says, “Computer, play some Jazz”…”no, a bit more upbeat” This is already happening with intelligent speakers such as Alexa and Apple home speaker offering. So, how about...

Ai – In Set design.

May 21, 2018 | Thoughts.

Not far from now, we will be able to create look development and even complete 2D and 3D scenes without using any of the traditional or existing tools such as Photoshop or Maya. There will be an Ai that will have a vast database of different art styles, 3d models,...

Michelin – Designing the Michelin ‘Tomorrow’ Campus

May 20, 2018 | Design, Work Blog

Design Direction When creating the ‘Michelin – The Way Forward’ Super Bowl spot, the aim was to create a world that looked like a modern campus for Michelin product testing; a complex of buildings all creating technology for current future tyres....